New campaign focuses on ‘wellbeing for wee ones’

Date: 12 December 2022
Topic: Early Years News

Early Years Scotland has partnered again with Parent Club to help promote its Wellbeing for Wee Ones campaign.

The new campaign aims to reassure parents that from day one simple things like singing and chatting help their babies feel happy, loved, and emotionally supported, now and into the future.

The campaign hub provides expert advice on easy ways for caregivers to support their baby’s brain development and emotional
wellbeing as part of everyday activities, like:

• Read or tell your little one a story.
• Smile at your baby while keeping eye contact.
• Have fun making silly noises.

To find out more about the Wellbeing for Wee Ones campaign and how it can help parents support their wee one’s emotional and social health, visit